Key Skills: Merchandise Design, Graphic Design, Audience Research, Branding,
Challenge: Design merchandise, primarily graphic t-shirts, that complemented Warner Music Group’s diverse artist branding, with the creative freedom to develop designs that resonated with fans and drove sales.
Solution: Researched each artist’s brand and audience, creating trend-driven, appealing designs that connected with fans and supported sales goals.
Impact: The designs were successfully integrated into album merchandise rollouts, enhancing the album release campaigns and contributing to increased sales alongside the album and single releases.
"Brrr" Gucci Mane Design
"Flawless Queen" Erica Banks Design
